YaSi is building her own beautiful world
There’s something magnetic about YaSi — a kind of bright, unfiltered honesty that flows through everything she does. Born in Denver to Iranian parents and now based in Los Angeles, she’s an alt-pop artist who doesn’t just wear her identity with pride — she celebrates it out loud. Whether she’s posting TikToks about Persian poetry or sharing gratitude for her American upbringing, YaSi turns cultural nuance into something joyous, expansive and entirely her own. There’s no need for contrast or conflict. She simply shows up as a complete picture — a voice shaped by tradition, internet chaos and everything in between.
Her latest single, “Feelings” captures this balance perfectly. Written in London while recovering from romantic disappointment, it’s a glittery, tongue-in-cheek anthem that turns vulnerability into defiance. The production is lush and theatrical — somewhere between Robyn and Remi Wolf — but it’s the attitude that carries it. Sarcastic, dramatic, and self-aware, the track is less about heartbreak and more about reclaiming the story. It’s as if she’s holding up a mirror to emotional immaturity and saying: thanks for the drama, but I’ve got better things to do.
That attitude extends far beyond the music. YaSi’s whole approach feels deeply DIY — from handing out bedazzled lighters to fans, to filming TikToks that are part confession, part cultural archive. She doesn’t filter her content through an industry lens. Instead, she builds a world that feels real and accessible — where being Iranian-American isn’t a theme or a campaign, but just a fact of life, shown with affection and humour. There’s a creative ease in her work that makes space for sincerity without ever losing its playfulness.
Yet her reach is anything but niche. She’s toured the US and Europe, opened for artists like Iniko and Teyana Taylor, and even had her cover of the Persian ballad “Gole Yakh” featured in the award-winning documentary Blood of Iran. Still, none of it seems to pull her away from her core — that ability to feel big feelings without making them heavy. Her songs don’t demand attention with intensity. They invite it with honesty.
YaSi isn’t trying to be a voice of a generation, or the face of a movement. She’s doing something harder — being completely herself in a way that feels generous to others. Her world is full of contradictions, but none of them clash. Instead, they shimmer. And if “feelings” is any indication, she’s just getting started. Not by climbing the next rung, but by building a ladder that only she could design.